Teachable is an online learning platform that enables users to share their knowledge through a complete suite of learning products. During my 5 years at Teachable I worked on all aspects of the brand. The company went through a full brand refresh as well as an “evolution” later in my tenure which I was able to contribute to. My experience there includes (from concept to execution) web & print design, art direction, campaigns and events. Organizational structure shifted several times so some projects shown were under the direction of a Creative Director(s).

The ‘9-5 Quitters Club’ campaign was a brand awareness campaign for Teachable. The club is about quitting the limitations of a traditional 9-5 mindset and embracing the new era of work—so that one can find freedom and success on their terms.

I worked on the campaign from concept to execution under the direction or Teachable’s Art Director. My specific contributions include: the final concept selected, production of assets and ownership of the microsite from design through development with a third party developer. Early results (within month of launch) showed very positive trends for the company:

13,000 microsite visitors
+2,000 new emails collected
Newsletter send exceeded goals, with a +50% increase in CTOR
+275% surge in LinkedIn followers
+37% surge in Instagram followers
+17,700 impressions across YouTube, Spotify, and Apple

National out of home campaign for Andie’s 2019 spring swim line.

credits –
Agency: Worn
Director of Brands: Jamie Jordan

my role –
Campaign production design & roll out
(subway takeover, digital bus shelters & CIPs, wild wall postings)

Brand refresh for integrative maternal wellness digital platform.

credits –
Agency: Worn
Director of Brands: Jamie Jordan
Lead Designer: Luci Huijer

my role –
Print & marketing collateral design, iconography, production design

Brand identity and web design for beauty and wellness gummy vitamin

credits –
Agency: Worn
Director of Brands: Jamie Jordan
Lead Designer: Jamie Jordan

my role –
Mobile web & email marketing design

Brand identity and digital design positioning New York City as the best place
for women to succeed and gain positions of power.

credits –
Agency: Worn
Director of Brands: Jamie Jordan
Lead Designer: April Qi

my role –
Production design (including but not limited to: website
updates, social & marketing collatoral)

student work

Brand identity for Festival No 6 music and arts festival.  The brand concept "Indulge Your Senses" was developed to reflect the immersive and full sensory experience of the festival.   

student work

Packaging design for wine inspired by tarot cards.

student work

Brand identity for the city of Bristol, England. Inspiration drawn from Bristol's street art culture as well as the overall diversity and spirit of the city.